WINE AUSTRALIA 2019

Again I was pleased to collaborate with Wine Australia, delivering the concept and directing the design, production and entertainment teams. This time held at the palatial Bellagio hotel, the clients asked for something more edgy and visceral. Taking inspiration from the Dark Mofo Art Festival of Tasmania the atrium was transformed, immersing guests in the dark red tones of Australia's finest Pinot Noir.

The annual Wine Australia China Awards 2019 returned to Shanghai, gathering industry professionals to celebrate the excellence of individuals and companies who enable the export success of Australian wine to China.

Concept:

Discover your dark side

A deeper more sensory experience. Breaking all the rules and going beyond expectations. Taking guests into a visual world to redefine what we know about Australia and its wine producers. Elevating the industry to a new level of artistry and scale. Playing on Asia’s love for impact and storytelling - rewarding those who push boundaries and discover new horizons for the Australian Wine Market in China - it’s time to discover your dark side…