BUSINESS EVENTS AUSTRALIA SHOWCASE

I developed the creative concept and directed the design, production and entertainment teams. This event showcased Australia as a unique destination highlighting its growing MICE industry for business events.

Hosted by Tourism Australia, approximately 50 sellers, 25 corporate guests, 40 travel agents and 15 media were invited to the stunning property of ALILA Wuzhen.

Concept:

Flyover Down Under

Take to the sky and journey over Australia’s endless horizon. Follow the river valleys from the mountains and jungles over coastal cliffs to the tranquil ocean. The trail less travelled offers more premium experiences, tailored to the MICE industry. Breaking away from cliché we delve into life-affirming nature, jungle, wine tours and tastings, fishing, diving and island hopping. Australia's luxury resort facilities are on show in an immersive conference showcasing the key experiences only Australia has to offer.